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Expertise & Projects
We translate decades of advisory, development, and management experience into services for three key sectors of the hospitality industry.
Our deep technical expertise is derived from years of hands-on, real-world planning and execution of projects within each sector below.
Over the course of 30 years, PHC has developed, owned, and operated franchises from every global hotel brand. During its history, PHC also served as the Franchisor of a US hospitality concept that was acquired by a global hotel brand. We translate our franchise experience into optimal branding, development, and operational strategies for clients.
01
Franchise Hotels
From urban retreats to marina resorts, PHC has developed, owned, and operated a diverse portfolio of independent hotels and resorts. We support owners of independent properties through services that include operational management, revenue management, and marketing management, among others.
02
Independent Hotels & Resorts
PHC commands expertise in the planning and development of commercial projects that thoughtfully integrate retail, restaurant, hotel, office, and green space uses into vibrant environments. By leveraging in-house capabilities and a first-class network of corporate and broker contacts, PHC leads mixed-use development projects from conception to complete build-out.
03
Mixed-Use Development
Select Current Projects
Holiday Inn Express & Suites
Union City, TN
Brand: IHG
Keys: 78
Roles: Operational Management
Sleep Inn + MainStay Suites
Union City, TN
Brand: Choice
Keys: 77
Roles: Operational Management
Ocean Club Hotel
Treasure Island, FL
Brand: Independent
Keys: 63
Roles: Revenue Management
The Avalon Club
Clearwater, FL
Brand: Independent
Keys: 34
Roles: Revenue Management
Select Past Projects
Fairfield Inn
Charlotte, NC
Brand: Marriott International
Keys: 93
Roles: Development, Ownership, Management
Fairfield Inn & Suites
Anderson, SC
Brand: Marriott International
Keys: 115
Roles: Development, Ownership, Management
Hampton Inn
Adel, GA
Brand: Hilton Hotels & Resorts
Keys: 74
Roles: Development, Ownership, Management
Hampton Inn
Fayetteville, GA
Brand: Hilton Hotels & Resorts
Keys: 78
Roles: Development, Ownership, Management
Treasure Bay Resort & Marina
Treasure Island, FL
Brand: Independent
Keys: 84
Roles: Development, Ownership, Management
Expanded Current & Past Projects
Hampton Inn | Adel, Georgia
Hampton Inn | Douglas, Georgia
Hampton Inn | Fayetteville, Georgia
Wingate Inn | Albany, Georgia
Holiday Inn | Albany, Georgia
Holiday Inn | Duluth, Georgia
Fairfield Inn | Anderson, South Carolina
Comfort Suites | Jacksonville, Florida
Fairfield Inn | Charlotte, North Carolina
Courtyard by Marriott | Tifton, Georgia
Holiday Inn Express & Suites | Union City, Tennessee
Sleep Inn + MainStay Suites | Union City, Tennessee
Franchise Hotels
The Lodge at Gainesville | Gainesville, Florida
Treasure Bay Resort & Marina | Treasure Island, Florida
The Avalon Club Hotel | Clearwater Beach, Florida
The Ocean Club Treasure Island | Treasure Island, Florida
Independent Hotels
& Resorts
Suburban Lodge | Valdosta, Georgia
Suburban Lodge | Albany, Georgia
Suburban Lodge | Macon, Georgia
Suburban Lodge | Savannah, Georgia
Suburban Lodge | Dothan, Alabama
Suburban Lodge | Huntsville, Alabama
Suburban Lodge | Athens, Georgia
Suburban Lodge | St. John’s Bluff Rd., Jacksonville, Florida
Suburban Lodge | Atlantic Blvd., Jacksonville, Florida
Extended Stay
Tifton North | Tifton, Georgia
1700 E. 10th Street | West Point, Georgia
