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Expertise & Projects

We translate decades of advisory, development, and management experience into services for three key sectors of the hospitality industry. 

Our deep technical expertise is derived from years of hands-on, real-world planning and execution of projects within each sector below. 
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Over the course of 30 years, PHC has developed, owned, and operated franchises from every global hotel brand.  During its history, PHC also served as the Franchisor of a US hospitality concept that was acquired by a global hotel brand.  We translate our franchise experience into optimal branding, development, and operational strategies for clients. 

01

Franchise Hotels

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From urban retreats to marina resorts, PHC has developed, owned, and operated a diverse portfolio of independent hotels and resorts. We support owners of independent properties through services that include operational management, revenue management, and marketing management, among others.

02

Independent Hotels & Resorts

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PHC commands expertise in the planning and development of commercial projects that thoughtfully integrate retail, restaurant, hotel, office, and green space uses into vibrant environments.  By leveraging in-house capabilities and a first-class network of corporate and broker contacts, PHC leads mixed-use development projects from conception to complete build-out.  

03

Mixed-Use Development

Select Current Projects

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Holiday Inn Express & Suites
Union City, TN

Brand: IHG

Keys: 78

Roles: Operational Management

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Sleep Inn + MainStay Suites
Union City, TN

Brand: Choice

Keys: 77

Roles: Operational Management

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Ocean Club Hotel
Treasure Island, FL

Brand: Independent

Keys: 63

Roles: Revenue Management

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The Avalon Club
Clearwater, FL

Brand: Independent

Keys: 34

Roles: Revenue Management

Select Past Projects

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Fairfield Inn
Charlotte, NC

Brand: Marriott International

Keys: 93

Roles: Development, Ownership, Management

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Fairfield Inn & Suites
Anderson, SC

Brand: Marriott International

Keys: 115

Roles: Development, Ownership, Management

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Hampton Inn
Adel, GA

Brand: Hilton Hotels & Resorts

Keys: 74

Roles: Development, Ownership, Management

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Hampton Inn
Fayetteville, GA

Brand: Hilton Hotels & Resorts

Keys: 78

Roles: Development, Ownership, Management

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Treasure Bay Resort & Marina
Treasure Island, FL

Brand: Independent

Keys: 84

Roles: Development, Ownership, Management

Expanded Current & Past Projects

 Hampton Inn | Adel, Georgia

 Hampton Inn | Douglas, Georgia

 Hampton Inn | Fayetteville, Georgia

 Wingate Inn | Albany, Georgia

 Holiday Inn | Albany, Georgia

 Holiday Inn | Duluth, Georgia

 Fairfield Inn | Anderson, South Carolina

 Comfort Suites | Jacksonville, Florida

 Fairfield Inn | Charlotte, North Carolina

 Courtyard by Marriott | Tifton, Georgia

 Holiday Inn Express & Suites | Union City, Tennessee

 Sleep Inn + MainStay Suites | Union City, Tennessee

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Franchise Hotels

 

 

 The Lodge at Gainesville | Gainesville, Florida

 Treasure Bay Resort & Marina | Treasure Island, Florida

 The Avalon Club Hotel | Clearwater Beach, Florida

 The Ocean Club Treasure Island | Treasure Island, Florida

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Independent Hotels
& Resorts

 

 

 Suburban Lodge | Valdosta, Georgia

 Suburban Lodge | Albany, Georgia

 Suburban Lodge | Macon, Georgia

 Suburban Lodge | Savannah, Georgia

 Suburban Lodge | Dothan, Alabama

 Suburban Lodge | Huntsville, Alabama

 Suburban Lodge | Athens, Georgia

 Suburban Lodge | St. John’s Bluff Rd., Jacksonville, Florida

 Suburban Lodge | Atlantic Blvd., Jacksonville, Florida

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Extended Stay

Tifton North | Tifton, Georgia

1700 E. 10th Street | West Point, Georgia

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Mixed-Use

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