For immediate release

Contact:
William B. Weatherford
(678) 842-0633

Suburban Lodge-Atlantic In Jacksonville, FL Opens; Property Is Ninth For Brand's Largest Franchisee

ATLANTA �� The Suburban Lodge-Atlantic in Jacksonville, FL, is the latest extended-stay property developed by Atlantic Blvd. LLC, the brand's largest franchisee. The 143-room hotel, the ninth Suburban opened by Atlantic Blvd. principals William D. Bowen and George LaHood, opened March 16, 2004, and already is running in excess of 50 percent occupancy.

"The economy segment is the place to be at the moment," explains Bowen, a veteran of the hotel industry. "Suburban Lodge offers our guests apartment amenities with the convenience of a hotel, and the price-to-value proposition is excellent."

The property is managed by Atlanta-based Premier Hotel Corp. (PHC) and is the 18th Suburban Lodge in Premier's management portfolio of 26 properties. In addition to the day-to-day management, PHC provides regional operations and sales & marketing support, financial accounting services and owner asset management services. Premier assisted in the design and construction supervision while also providing pre-opening services, including training, operations and sales & marketing support.

PHC President and Chief Executive Officer William Weatherford says Jacksonville is a very important strategic market, and the company is aggressively pursuing management options in the area.

The Suburban Lodge-Atlantic is located four miles from the Suburban Lodge of St. John's Bluff at Beach Blvd., which is the strongest-performing property in the Suburban system. That property is also owned by Atlantic Blvd. and managed by PHC.

"Premier manages four properties in Jacksonville and we have another under construction. All of our properties perform extremely well, which is a testament to a great market in Jacksonville and a market-relevant product in Suburban Lodge," Weatherford explains.

The Suburban Lodge-Atlantic is located at 210 St. John's Bluff Road on the Atlantic Boulevard corridor. General manager Lanay Riordan oversees approximately 12 employees. Hotel features include spacious bedrooms, complete in-room kitchen, 24-hour laundry facilities, personal voice mail and Internet access, free cable television.

Suburban Lodge is part of Atlanta-based Suburban Franchise Systems, which is completely franchisee-owned and operated. For more information, visit www.suburbanlodge.com.

Premier Hotel Corp. is a third-party management company that owns and/or operates 26 properties, representing brands including Suburban Lodge, Holiday Inn, and Hampton Inn. For more information, visit www.premierhotel.com.